Our Story

Our mission is simple: promote the joy of doing hard things and do it for those who can’t.

We believe in the power of stories and sharing them to make that happen.

We don’t care about numbers or medals — what matters is how epic your tale will be at the pub.

Because this is the story you will one day tell. The bigger the dragon, the more epic the story.

But make no mistake, we’re all about training hard… seriously hard. It’s the why behind your effort that counts.

If your going to eat shit, don’t nibble.

Instead of posting motivational montages on social media, we live this philosophy by taking on massive endurance challenges throughout the year.

But it’s more than just storytelling. We do this to support charities across the UK that need it most.

1 3

That’s why we partner with select UK charities throughout the year, donating 25% of the profit from every item sold.

When you wear Mile Pie, you’re not just getting high-quality activewear — you’re joining a story and a movement bigger than running.

We’re not here to chase followers; we’re here to build a community.

Together, we pursue epic stories behind a brand with not just a logo, but a heartbeat.

So come, be part of the Mile Pie Club and join the story.

And remember, as Winnie the Pooh once said;

“They say nothing is impossible, but I do nothing every day.”