Mission:
Promote the joy of doing hard things
and do it for those who can’t.
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Our brand
Charity
We donate 25% of profits from every order to our chosen charity partners, directly supporting those who need it most.
Challenge
For every charity partner we support, we take on an endurance challenge to raise extra funds and awareness.
PUB
While we love pushing ourselves to the limit, we firmly believe in balance, and earning those after-hours pints.
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NEXT COLLECTION
Shop our current collection whilst stocks last.
We do not restock our designs.
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what's on
Mile Pie x Prime Time Run Club
Friday 2nd October — Doghouse, Clapham — 6:30PM start.
£5 a ticket, and every penny goes to Help for Heroes. Includes a free pint at the finish, a halfway beer stop, and a raffle spot.
Limited tickets — grab yours before they're gone.
Reviews
" Banging stuff! Bought a couple of the tees for my husband and he loves them. He always wears the Mile pie socks for his race days for ‘luck’ but I knew I needed to bring in the big guns for his first triathlon on his iron man journey!"
- Josie
"Honestly the best running/gym top I have. Extremely breathable and stretchy so fits great."
- Barney
"Good quality material and lightweight. Perfect."
- Jack
"Honestly the best running top I own"
- Zoe
"Genuinely the best running tops I own"
- George








