our story
We believe in the power of stories and sharing them to make that happen.
We don’t care about numbers or medals, what matters is how epic your tale will be at the pub.
The bigger the dragon, the more epic the story.
Make no mistake, we are all about training hard. It’s the why behind your effort that counts.
Because, if you're going to eat sh*t, don’t nibble.
JULY 2023
tHE BEGINNING
The brand was born but through a different name. Crocodile Pie.
WHY?
CHARITY PARTNERSHIPS
Every 9 months, we partner with different charities to fundraise for amazing causes across the UK. Helping to raise awareness and support those who need it most.
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How?
Challenges
With every charity we partner with, we push things further with a big endurance event to raise more awareness and donations for our chosen charities.
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What?
the concept
Every item is built for quality and performance so you are just looking good, your doing good. 25% of profit from every item is donated.
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new beginnings
THE rebrand
Due to the actions of another crocodile based brand, in 2024 we rebranded to the new and improved, Mile Pie.
WHEN?
THE FUTURE
Our plan? To build a huge brand that, together, raises millions for causes that need it.
Instead of posting motivational montages on social media, we live this philosophy by taking on massive endurance challenges throughout the year.
But it’s more than just storytelling. We do this to support charities across the UK that need it most.
That’s why we partner with select UK charities throughout the year, donating 25% of the profit from every item sold.
When you choose Mile Pie, you’re not just wearing high-quality activewear, you’re joining a story and a movement bigger than running.
Together, we pursue epic stories behind a brand with not just a logo, but a heartbeat.
"They say nothing is impossible, but I do nothing everyday."
- Winnie the Pooh
Want to find out more about our previous challenges, as well as our current charity partner?